We at Supply Clinic will be opening up our site to all users in the next few weeks. Naturally, this means that I’ve taken a bit of time to read up on the early strategies of today’s software and online giants, especially the ones that pioneered technical solutions and growth strategies that so many other businesses have come to emulate.
Google is always a good place to start. The company’s Gmail rollout is fascinating, and largely uninstructive for anyone who isn’t already some sort of internet behemoth. When Google began its foray into the world of email, its signature change was a significantly improved ability to search through old emails. Of course, searching isn’t of much value when you only have access to 10 MB of old emails. So Google also decided to allow all users to store up to 1 gigabyte of archived emails, an order of magnitude more than competitors. The catch was simple- Google would also use its vaunted search algorithm to scan through users’ emails and provide targeted ads based on the content of those emails.