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Dr. Michael Salzhauer is a plastic surgeon in Miami. He’s also an avid Snapchatter, and snapchats his surgeries and professional life on social media under the name Dr. Miami. It’s kind of like a cross between Mr. 305 and DJ Khaled, but perhaps a little less Dale! and a little more nip/tuck.

Dr. Miami isn’t the only plastic surgeon Snapchatter. He claims that at least 15 imitators have popped up, snapping away at photos of their work. Even some dentists have caught onto the trend: Dr. Daniel Rubinshtein of New York has taken to Snapchat, Vine, and other forms of social media to reach his audience.

Which raises a number of important questions: 

My brother Jacob and I recently had the opportunity to speak with Dr. Marc Cooper, CEO of The Mastery Company. The Mastery Company is a consulting and coaching enterprise which works with dentists, physicians, and senior health executives to lead and deliver within their respective fields. Like myself, Dr. Cooper has specialty training in periodontics, and has a passion for entrepreneurial activity. Dr. Cooper asked us a bit about Supply Clinic, and we had the opportunity to tell a bit more about our story and company. You can listen to our full conversation here.

Last week, my colleague and close friend Tiger Safarov interviewed me for his video podcast series Dentistry Unveiled. Tiger is not a dentist, rather a dental entrepreneur who moved into the dental space via construction.  An immigrant from Russia, Tiger finished his Bachelor’s degree at Illinois Institute of Technology and founded Siegel Construction. He spent the better part of a decade growing Siegel into the dental office design and construction company it is today.

Every dental practice needs to have a website, but these sites also need to be well organized, effective, and easily accessible. Here are five simple ways to make your practice’s online footprint more attractive to potential patients:

Do you know how much your practice spends on supplies?

Dental offices across the country are facing increased financial stresses in order to stay open and competitive. Smaller boutique dental practices contend with better-capitalized competitors, cost-conscious customers, and rising overhead. Many practice have turned to increased advertising, or working hard to build a loyal clientele. Costs, though, need to be kept in check as well.