Blog

Many of us in the world of marketing, particularly B2B marketing, hear some variation of the same question all the time. “How many touches before you make a sale?” The question yields vastly different answers, the only accurate one of which is “It depends.” Which is not necessarily helpful.

I need to start by admitting that I have absolutely no background in design, graphic or otherwise. Pretty much the extent of my design experience is knowing that the golden ratio is something close to 1.62:1, and nobody’s really used that since Da Vinci. But I’m also reasonably sure you’ve never served in the United States congress, and that hasn’t stopped you from complaining to me that you could obviously do it better.

Search is a wonderful thing. I can find anything I want, as long as I have fifteen seconds to spare and a connection to Google. But it gets a bit trickier when I’m trying to find something on pretty much any other website, and especially when shopping online.

Most shopping sites have some sort of search and ranking functionality. Many of them are really bad. It’s really not the fault of the development team: search engines are a distinct breed of animal, and require a different toolbox to properly set up and maintain. Google tweaks its algorithm on a near-daily basis, but no other company on this planet is able to sink in the resources Google does for search optimization.

Election season has begun in earnest, and with it increased emphasis on small and medium businesses. It’s nice to get a little bit of attention in the abstract, and there are plenty of issues that disproportionately affect small and medium businesses. Classification of workers as contractors or employees, immigrant visas, minimum wage. They’re all undoubtedly important, and deserve discussion. But one aspect that we at Supply Clinic have found particularly relevant is the regulatory environment.

This past weekend, Jacob and I had the privilege of attending the California Dental Association meeting in San Francisco. It was our first conference as exhibitors, and the first time either Jacob or I have ever tried our hands at sales; needless to say, it was quite a humbling experience for the both of us.